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Tuesday, September 27, 2011

PR Guru Joan Stewart Guest Blogs: Editing as Part of Marketing

Yep, great editing is part of marketing. I thought you'd love this from my PR pal, Joan Stewart, The Publicity Hound:

This Idiom Drives People Nuts
By Joan Stewart

Do you go bonkers like I do when you hear "At the end of the day..." from a talking head on TV?

That tired, worn out idiom that people think is so very hip is starting to pop up in writing, too.

Don't use "at the end of the day" when you're talking to the media, or they'll pounce on it and use it in a direct quote or a five-second sound bite.

Speakers, don't utter it from the platform.

Authors, you can do better than that.

Let me analyze your writing and show you how to improve it. I serve as the personal writing coach for people in my mentor program and review their press releases, bios, articles, blog posts, tweets, status updates and more.

Find out if you qualify for the program.


~Joan Stewart edits  "The Publicity Hound's Tips of the Week," an e-zine featuring tips, tricks and tools for generating free publicity and occasionally tips on old, worn-out phrases that you need to know about.  Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."


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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

1 comment:

Donna M. McDine said...

Hi Carolyn:

Great post and I just opt-in to Joan's list. Thanks!

Best regards,
Donna

Great Editing Is Great Marketing

Your First Marketing Offense: Write and Edit Great Query Letters