- Don’t use symbols, especially dollar signs. Notice, I've stopped even using the (at) symbol in e-mail addresses in this newsletter—just in case.
- Offer a way to unsubscribe from your letter.
- Don’t let your exclamation points and question marks run wild. Editors frown on it, so it’s a good thing to avoid in any case.
- Use any length subject line in the e-mail you wish, but key information must go into the first 50 character spaces. Besides, it’s not nice, to try to mislead Mother Nature or anyone else.
"print out and fax"
"check or money order"
"earn so much per week or year"
"subject to credit approval"
and my favorites free (I usually type f r ~ ~ to avoid symbols which the filters also don't like and tildes aren't considered symbols, I hear! (-: ), and "spam."
Do you suppose “frugal” is on the complete list?
Some of these are just good, sound (and sometimes necessary) marketing words) but some sound plain creepy--especially when listed out of context! Try this link for more ideas: http://www.ehow.com/info_8523616_list-keyword-criteria-spam-filters.html
Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-: