We often read on
the Web that it is oh, so smart to put our titles all in caps when we send out media
releases and other marketing or promotion.
After all, the story goes, caps will make that title really stand out.
Yep. Editors will immediately identify author or publicist as a novice.
Gatekeepers (from agents to feature editors) will immediately be aware that
they’ll have to go through and put all the titles in italics, lower case—rather
than simply copy and paste. Copy and paste makes their lives easy. All caps
give them a headache. If you’re using all caps, you have no idea how many
editors have ditched your e-mail by hitting the delete key, or sent your snail
mail to the circular file.
So, my tizzy fit? A soon-to-be-published review on my review blog, The New Book Review, required me make fifteen edits--upper case to lower. I try not shout at my readers. So what did I do? Some I just retyped. Others, I removed the reference to the title altogether. It was just easier that way!
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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers)
. Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips 
on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:
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