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"'The Frugal Editor: Do-It-Yourself Editing Secrets for Authors' is a complete course of instruction under one cover." ~ Jim Cox Editor-in-Chief Midwest Book Review


Showing posts with label capital letters. Show all posts
Showing posts with label capital letters. Show all posts

Saturday, March 31, 2012

Trademarks, Capitals, and Facebook



It has been reported that Facebook has demanded that its users not use the generic word "book" when naming their businesses
http://www.booktrade.info/i.php/35953-39733



And one of my writing friends Morgan Mandel (author of Forever Young) commented, "That's ridiculous, since Book has been in common usage for businesses for years before their company began. I'm not a lawyer, but isn't there some kind of law about previous use?" She goes on to say, "[Facebook] will not be in the good graces of many people if this holds up."



Here's my nonlegal take on it that topic. It's not that Facebook is co-opting the word "book" as theirs. They just don't want people to start shortening "Facebook" to "Book" because they don't want to lose their brand identity. I hadn't seen that happening, anyway! There is a huge difference between "book" and "Book." That's what grammar does for us! (-: Or maybe, if it’s going to happen anyway (see below), they want some leverage.



Traditionally (we could say linguistically) it has been impossible to stem a flow in language once it has gotten a start. Example: The French tried to keep Americanisms out of their language. OK. They've had some success, but only some. And look what happened when we were mad at the French and some ninny (a politician, I think) decided we shouldn't call French fries French fries. Ahem! You can see how far that got them! (-:



I personally use FB for Facebook when I want to shorten it. I wonder if they object to that? If so they should run off and get that trademarked, like now!



For the time being, I think we're safe using the word "book." Ha!



Can any of my blog users think of other ways that brandnames have been diluted by incorrect usage. One of them is Kleenex for facial tissue. When we use it (either capped or lower case) for the generic, we infringe on their marketing efforts to build a brand. Do you remember when Kleenex was the only tissue that had "pop-up" tissues? When that patent expired they lost much of their identity. They've fought like heck to avoid having their brandname turn to slush.

We writers can use brandnames in our writing, contrary to popular belief. We just have to be sure we cap it. And it doesn't hurt to have a general disclaimer on our copyright page, too.


----- Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

Friday, March 25, 2011

Unassailable Editors and Capitalization

Just popping in to apologise for being AWOL. I'm working feverishly on a final edit for another of my books and one for a client. But I thought I'd quickly share. My editor threw me for a loop when he capitalized Content Management Services. I knew there was something techy I didn't know about going on here!

So I Googled (actually, I use Goodsearch.com where my searches contribute to literacy charities of my choice) to see what was happening with that term. And here it is. Lots of business like Hewlett Packard do cap it, but here's the thing. Just because Hewlett Packard or Walmart cap something to make it stand out or to make it look proprietary, we don't have to. In fact, we shouldn't play into their little ruse. So Joe's Beanery has a great  Hot Veggie Chili.  Well great for them. They can cap all they want, but "hot veggie chili" isn't a brand name. In fact it's pretty generic. 

Mmmmm. So is "content management services." So there!

A good example never to assume our editors are unassailable.

Oh! And in case you are wondering! Walmart used to be Wal-Mart or Wal-mart. Makes no difference. Because now they are Walmart. Guess they figured out that simple is better, but no wonder the world of editing is confusing!
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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

Monday, March 29, 2010

Q&A a la Ann Landers: When Did the Rules on Capitalization Change?

Fowlers Modern English Usage Third Edition

Question:

When I was in junior high (tough school) the English teacher decided only three students wanted to learn and instead of teaching how to diagram sentences only taught capitalization. I still don't understand diagramming and it doesn't seem to affect my writing life but I got very good at capitalization. This was enforced later in my career as a librarian where capitalizing organizations and titles had special rules.

So, Carolyn, tell me, when did the rules change and why wasn't I informed?
How about these examples:

1. "President Obama said..." or "The President of the United States said..."
2. "The president said.." (not just any president)
3. "I toured the Chicago Public Library's collections..."
4. "The library's collection included..." (not just any library)

Any tricks to getting it right? Or at least not in too much trouble until the editor's final decisions?
Amber Polo, author of Flying Free


My Answer:

This is a classic example of how teaching grammar rules in general terms backfires on teachers, the student, and the education system as a whole. I was confused about the verbs "to lie" and "to lay" for years because I was taught several different rules (all at least partially incorrect). By the time I'd been through fifteen different teachers with fifteen different ideas and explanations and examples, I wanted to cry. The thing is, it's really soooooo simple. They just didn't know how to teach it. (Note: I give that to you in one easy paragraph in Great Little Last-Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper-Perfect Copy (www.budurl.com/WordTrippersPB).

As far as caps are concerned, we are taught something like, “Capitalize when you are referring to a specific person or place.” Then we put our thinking caps on and dissect every reference we make to a specific person and place.

So “President Obama” is a specific person and deserves those capitals. But when we say “the president” we are also thinking of Obama, so isn’t that specific? Sure it is, but we’re still referring to him in general terms and “president” is not part of a full title. Ditto for your “library” example. Thus, no cap would probably be used in most cases for the #2 and #4 examples.

But here’s the thing. There is a difference between hard fast grammar rules and style choices. I just sent a book for retailers out to the printer (Frugal and Focused Tweeting for Retailers) in which I capitalize every use of “Twitter” (which fits with the rules of grammar because it is a company name) but I also cap “Tweeting,” “Tweet,” and lots of other words that have been inspired by the Twitter phenomenon. I explain why I do that in the “Before We Start . . .“ section in the frontmatter, but I didn’t need to. I decided on that style choice to indicate how important Twitter has become in many aspects of our lives including our vocabularies!

So, when critics fault someone for their use of caps, they may be wrong . . . and right. An example. The LA Times style choice is “website.” The New York Times uses “Web site.” Not only is there a difference in capitalization but also in using it as one word or two.

Throw a little extra something into the mix. Rules do change with time, something you mentioned.

Oh, and one more confusing thing. Different rules apply in creative writing. It's OK to use grammar incorrectly in, say, dialogue or when you are trying to create a voice.

So, what is the trick to getting it right? If you're a creative writer, sign up for an online subscription or buy yourself a copy of the Chicago Manual of Style. Buy a real copy (a new one--not something that's 20 years old because it's cheap) and use it.

Read books by respected modern editors. That probably doesn't include the venerated Fowler's, that everyone considers holy. That book can confuse a creative writer learning rule-oriented grammar. In fact, it generally does that to people and that's exactly what happened to you, Amber.

We get caught up in the rules, confuse one rule with another, try to memorize a catalog of rules (impossible!). I have a dictionary of English (just English--not other languages except for some borrowed words from French, German, Latin, etc.) that is over one foot thick. I have at least a dozen grammar and style books on my desk. English isn't simple enough to boil down to a few rules and a few verbal guidelines like the one that tripped you up.

Rules don't suddenly change though, with the advent of the Internet, the changes seem more sudden than they used to. They change over time and they change because we (meaning lots of people) start to use something (like capitalization) in a different way. Thus we have several style books and all of them are "right" and they all disagree on many, many issues. Newspapers tend to use the AP Stylebook, book editors tend (but not always) use the Chicago Manual of Style. All are listed as good (-: reading in the Appendix of The Frugal Editor. (www.budurl.com/TheFrugalEditor).
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Carolyn Howard-Johnson edits, consults and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success at http://www.amazon.com/gp/product/0978515870. Learn more about her other authors' aids at www.howtodoitfrugally.com, where writers will find lists and other helps on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog.
Find me tweeting writers' resources at www.twitter.com/frugalbookpromo. And please tweet this post to your followers. We all need a little help with editing. (-:

Thursday, January 7, 2010

Caps and Why We Get Confused About Grammar Rules

Thanks to Amber Polo for interviewing me for you blog. The subject is capitalization. But her questions prompted me me rant a little on how language changes. http://amberpolo.blogspot.com/2010/01/carolyn-howard-johnson-on.html


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Carolyn Howard-Johnson edits, consults and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success at http://www.amazon.com/gp/product/0978515870. Learn more about her other authors' aids at www.howtodoitfrugally.com, where writers will find lists and other helps on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog.
And please tweet to your followers. We all need a little help with editing. (-:

Saturday, October 4, 2008

All-Caps, Exclamation Points and Feeding the Writer's Soul

This blog is not only about editing but a about a little of the other things we writers experience when we're in the process. So be patient. I'll get to CAPS and a little on exclamation point, too! (-:

My husband and I just returned from an amazing Transatlantic cruise that--once across the grand pond of water--stopped in New York and Fort Lauderdale. It was a long cruise and we elected to get off the ship in New York and fly home immediately.

When we got to New York we pulled into the port in Brooklyn. Across from us was Battery Park and that incomparable skyline (the best of any in the world!). New York was dressed in her best, that rare September morning look. Crisp air. Blue sky. Cool breeze off the East River. The smell of ocean salt. The tinny sounds of a city awaking. NEW YORK, NEW YORK!!! Ahhh.

But our plane left at 11:30 so we had to take a taxi to La Guardia airport. I have always added a day to business trips. I might use that day to visit the Dayton Art Museum after working the Erma Bombeck Writers' Workshop or spend it exploring Nashville's quaint downtown after the Southern Book Fair. So I know that it works. I guess I just needed a reminder. So New York dressed itself in it's Chanel best so I wouldn't forget again.

Now, I promised you something on editing. During the at sea days on the Atlantic, I did some editing and was reminded that I want to remind you about using caps for emphasis. You know, like the caps I just used for NEW YORK! NEW YORK.

Try not to do it. What you can get away with on the Web is different from what people come to expect in a book. Besides, it's the lazy writer's way to yell or emphasize something. You can do better. Your dialogue can say it's yelling by the word selection. You character can show she is yelling when you give her certain body language. Whomever she is talking to can indicate she is yelling by his reaction to her in either his dialogue or his body language. There are all kinds of ways to achieve what you're after without resorting to caps.

I'm not saying, never-ever-ever use all caps to achieve something in your writing. I'm just saying, try to do without them. Give your writing skills a workout first. That way you grow as a writer and you'll also be confident that you didn't use all caps because you didn't know of another way (yes, I think about any other way is better!) to achieve the affect.

And about NEW YORK, NEW YORK! I could have used lots of exclamation points but they're just as bad. I wasn't writing dialogue so I couldn't use my dialogue skills. Sometimes--rarely--over-using formatting just seems the only way to let exuberance loose. But there still is a better way. I could have just expressed my enthusiasm. I could have said something like, "I just adore New York! Always have. Always will!"

Here's to New York! Here's to learning hard-won lessons! With a little luck, I won't ever again forget that one day at the Met may be worth more than a day returning e-mail. And then there's that thing about how easy it is to lapse back into the all-caps habit.

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Carolyn Howard-Johnson edits, consults and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success at http://www.amazon.com/gp/product/0978515870. Learn more about her other authors' aids at www.howtodoitfrugally.com. She blogs on all things publishing (not just editing!) at www.sharingwithwriters.blogspot.com.