A little backstory first. I am re-editing and expanding the second book in my HowToDoItFrugally series (The Frugal Editor, Second Edition) and was just working on a segment about the passive voice, so I was primed for this experience.
So, this is what happened. I'm watching a pharmaceutical ad--and actually listening to--the voiceover that give all the possible side affects (usually in drone they hope no one will listen to!). These disclaimers that pharmaceuticals are required to run often use the passive voice but this one used a passive phrase I don't think I had heard before (or had not heard because they were doing such a good job of keeping me from noticing).
Anyway, it said "Occasionally things like, xxxx, xxxx, xxxx, and death can happen."
Excu-u-u-se me? Can happen? What a way to obscure and transfer responsibility.! Turn this around to make an active sentence and what they are really saying is: "Occasionally the drug causes death!"
Of course, passive voice isn't always a bad thing. In fact, in The Frugal Editor I show authors how to use it characterization of, say, politicians. Do you think I should go back and make that "politicians and copywriters for pharmaceutical companies?"
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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers)