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"'The Frugal Editor: Do-It-Yourself Editing Secrets for Authors' is a complete course of instruction under one cover." ~ Jim Cox Editor-in-Chief Midwest Book Review

Monday, July 24, 2017

Join Me in My Putsch to Avoid Euphemisms That Are Bad Medicine for Authors

This is just a little quotation I found when I was updating the flagship book (2nd edition) of my #HowToDoItFrugally Series of books for writers, The Frugal Book Promoter.   It includes a couple of euphemisms you may want to avoid--or not! (-:

"Even as publishers shift more of the responsibility for marketing to their authors, many authors are convinced there is something déclassé about the words "marketing" our work or "shopping" our books even though we sense we must build platforms regardless of the words we use.  We know we must submit the most professional proposal, synopsis, and chapters we can, but the idea that the image we are creating is part of a promotion plan of sort gets lost in . . . well, the language."

I thought maybe you would like to join me in my putsch to avoid words that may nudge authors to lesser things rather than greater!


 Carolyn Howard-Johnson is the author of fiction, creative nonfiction, and poetry. She is also a The Frugal Book Promoter and The Frugal Editor. Her latest is in the series is  How to Get Great Book Reviews Frugally and Ethically. Learn more on her Amazon profile page, . Great Little Last Minute Editing Tips for Writers is one of her booklets--perfect for inexpensive gift giving--and The Great First Impression Book Proposal, another booklet, helps writers who want to be traditionally published. She has three FRUGAL books for retailers including one she encourages authors to read because it will help them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She helps writers extend the exposure of their favorite reviews at She also blogs at all things editing--grammar, formatting and more--at The Frugal, Smart,and Tuned-In Editor ( Her blog focuses on the writing life and book marketing and promotion. It is a Writers' Digest 101 Best blogs pick. Carolyn is also
marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the award-winningest book in the series,  The Frugal Editor.

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