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Great Editing Is Great Marketing

Your First Marketing Offense: Write and Edit Great Query Letters

Monday, March 19, 2012

An Online Editing Aid

This tip is from my SharingwithWriters newsletter that often includes editing tips. Thought I should share it here, though. BTW, if you'd like to subscribe to the newsletter, send me an e-mail with SUBSCRIBE in the subject line to HoJoNews (at) AOL (dot) com.


EDITING TIP: Besides The Frugal Editor (www.budurl.com/TheFrugalEditor), here's another great tool that helps you let your computer be an editing aid instead of an editing detriment: Try EditMinion.com.

Let them explain for themselves what they do: "Welcome! EditMinion is a robotic copy editor that helps you refine your writing by finding common mistakes. To get started, you just paste a chapter of writing into a box on our Web site and click Edit! Don't paste too much or the script will stop responding. This is still very much in Beta and I'll be adding features as I come up with them. If you have suggestions, tweet @DrWicked or email imp@editminion.com. Thanks!" http://editminion.com/  Thanks to my poetry partner, Magdalena Ball, for this tip.
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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

Sunday, March 4, 2012

Editors and Authors Need to Save Ink--Maybe More Than Most!

This is from the coming AllTips edition of my Sharing with Writers newsletter. I think it is something that those who follow my Frugal, Smart, andTuned-In Editor blog should see. (-:


Tip: Do you print out your manuscripts for their final edit before you send them off to the gatekeepers that can make a difference in your career. I do. It's one of the editing suggestion in The Frugal Editor (www.budurl.com/FrugalEditorKindle)  Here's a way to double the life of your printer ink. Before you print any large project, change the font color to gray. The lighter color uses up less black ink.

Anyone who'd like to subscribe to SharingwithWriters newsletter may send an e-mail to HoJoNews@aol.com with SUBSCRIBE in the subject line and I'll do it for you. No fuss! (-:


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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

Thursday, March 1, 2012

Great Editing and Writing IS Great Marketing


I very occasionally run reviews for books I think will help writers on The Frugal, Smart, and Tuned-In Editor.. Hope you'll consider this one. I figure that informed writers are great writers and great writing is one of the best forms of great editing.

Euphemania
Subtitle: Our love affair with euphemisms
By Ralph Keyes
Little Brown and Co.
ISBN: 9780316056564
Nonfiction/ (Writing/Language)
Contact Reviewer: hojoreviews@aol.com

Reviewed by Carolyn Howard-Johnson originally for MyShelf.com
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If you don’t love language, it’s a good bet you aren’t a writer. But if you’re a writer, reading more about language (linguistics (?)) may not be high on your list of priorities. It’s so integral to the way you think, you believe you don’t need it.


I believe that Euphemania by Ralph Keyes will change your mind. Written with humor (because euphemisms are just naturally funny?) this book will certainly entertain. If you’ve ever wondered about the intricacies of our euphemisms—the origins as an example—this is the book for you. But who would have guessed that it also might be the perfect book to hone the skills of writers of dialogue and humor?

Academic writers? Use it as a quick-study on how to write a book that will sell to a wide market. The secret? Voice. Humor. Colloquialisms. Yep, and euphemisms. A book does not have to have the lack of moisture content (dry!) of a text book to be a textbook. I know about academic expectations. My daughter is a Ph.D. candidate. She explains it to me all the time. Having said that, if you’d like to actually sell something rather than giving everything away to unappreciative academic journals, try rewriting your brilliant theory for the general public!

Anthropologists and linguists will love this book, too. But mostly, it’s just fun learning why we use asterisks for words like sh*t and the euphemisms like the f-word. It’s also tons of fun to identify phrases we’ve stopped thinking of as euphemisms (love handles, anyone?), just because they are so part of our everyday language.

If I were rating this book for an Amazon review, it would give it a true (not a fake) five-star rating. For usefulness. For fun. For the love of language. 

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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

Tuesday, January 31, 2012

To Make or To Write Poetry?

I suddenly am running across what could be an affectation. Most recently I've seen it in The New Yorker, a magazine known for its care with English, though some have argued that it takes care to preserve (create?) affectations.

I admit I've given this way too much attention.  I've wondered if we borrowed it from the Brits

Or it could be an improvement in saying what we mean.

And I'm not sure if I like it or hate it--desperately.

The "it" I refer to is using the verb "make" instead of "write." It always seems to rear its little four-lettered self when referring to poetry, as in "he encoucraged Eliot to make more poems." I've never seen "make a story," mind you. Or "make a novel." 

Here's advice from your frugal, smart, and tuned-in editor. Use "make poetry" judiciously. Better still, use it not at all unless you intend some intense undercurrent of destiny or deep, abiding talent to be implicit in the phrase. 

Mmmm. Better not to use it at all.

What's your advice? What do you think? Shall we strike it or let it be?

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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

Thursday, January 26, 2012

Vernacular Peeves or Americanisms I Love to Hate

My last blog on Americanisms brought me some private e-mail on the differences between British and American English. I thought it would be fun to hear from a British editor. One never knows what we can learn from one another--we two overseas cousins. So here's a guest post from Maggie Lyons:

Vernacular Peeves, or Americanisms I Love to Hate

by Maggie Lyons


The American vernacular is full of ungrammatical phrases and words that may add realistic zest to your novel’s dialogue but can also sneak into your writing or your speech when you least want to be colorful—when creating a book proposal or during an interview, for instance. Here are a few examples that take the enamel off my teeth.


She could care less about the spelling errors in her prose: This means, “She cares about the spelling errors, but she could care less,” to which you might reply, “Would she care less about the errors if I paid her a big enough advance to care less about them?”

Correction: She couldn’t care less about the spelling errors in her prose.


I’m waiting on my editor: If your editor ordered a dirty Martini and chocolate-coated ants, and you are his waiter, this phrase would not be a problem—though your editor’s culinary preferences might be. If you are waiting because your editor is late, then this is a problem.

Correction: I’m waiting for my editor.

“As far as our readers,” the publisher said, “we offer excellent value.” Did the publisher mean he offered “excellent value” to everyone except his readers—up to but not including his readers? Assuming this is an unreasonable interpretation of the phrase—or is it in this era of corporate licence?—a verb must be added for the sake of grammar and clarity.

Correction: “As far as concerns our readers . . .”

I am so not blogging: Apart from the fact that not blogging could be a major marketing oversight, when “so” means “very,” it can’t be used with a verb.

Correction: I’m not blogging, or I’m against blogging, or I don't blog, and so on.

How did Starving Author’s presentation at the library go? He did good: Assuming Starving Author was not being altruistic and doing good for the library community, an adverb is needed here, not an adjective.

Correction: He did well.

It’s a real nice bookstore: Unless this sentence means the bookstore is a real store as opposed to a virtual one, in which case a comma should follow “real” (a real, nice bookstore), the adjective “real” should be replaced by an adverb.

Correction: It’s a really nice bookstore.

Irregardless of the fact that she led a boring life, she produced extraordinarily imaginative memoires.

Merriam Webster’s Collegiate Dictionary politely categorizes “irregardless” as “nonstandard.” “Irregardless” is a double negative and, literally interpreted, means the opposite of regardless.

Correction: Regardless of the fact . . .

When we go to the sci-fi book launch party next weekend, let’s bring some aliens from Mars: “Bring” implies an action in the present or at the point of arrival. Because the book launch is in the future—next weekend—we are still at the point of departure, which requires the use of the verb “to take.”

Correction: When we go to the sci-fi book launch party next weekend, let’s take some aliens from Mars.

The public relations department has distributed their press release: Presumably the public relations department did not distribute another group’s press release, which is what the above sentence implies. Don’t mix singular and plural in reference to nouns that refer to groups of people. The singular verb “has distributed” should be complemented with the singular possessive adjective “its.”

Correction: The public relations department has distributed its press release.

If I would have known J. K. Rolling was going to judge the writing contest, I would have entered my book of spells: There is a “would” in this sentence that casts no charm.

Correction: If I had known J. K. Rolling was going to judge the writing contest, I would have entered my book of spells.

There’s two good reasons why my book was rejected: I suggest that one reason was grammar.

Correction: There are two good reasons why my book was rejected.

Now let’s have your pet peeves.

~Maggie Lyons is a freelance editor of almost everything, including academic and business documents, fiction and nonfiction manuscripts, ESL documents, and Web content, and she edits both British and American English. See her website for more grammar goodies at http://lyonseditorialservices.com. She is also a children’s writer (http://www.maggielyons.yolasite.com) with two books for middle-grade readers to be released later this year by MuseItUp Publishing (http://museituppublishing.com).

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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

Saturday, October 15, 2011

On Editing: Americanisms Even Americans Should Avoid

This is from the "In the News" feature of my Sharing with Writers newsletter. I thought subscribers and visitors to this editing blog would be interested:


In the News: The English, it appears, are getting as fussy about importing dreaded Americanisms into "their" language as the French. See http://www.bbc.co.uk/news/magazine-14201796. And don’t just click for the fun of. There are some gems in here that will help Americans avoid undesirable (probably) Americanisms, too! (-: 

Some of the suggestions (meant for Brits' ears only--apparently) would help Americans. Some are my own pet peeves. A couple are even mentioned in my little $6.95 booklet, Great Little Last-Minute Editing Tips for Writers (www.budurl.com/WordtrippersPB).  One of those is "It is what it is."  Anotther pet peeve (and favorite of newscasters everywhere) is "Going forward."  But do go to this list yourself. Pul-eeze! (-:  

PS: If you would like to subscribe to the Sharing with Writers newsletter just put SUBSCRIBE in the subject line of an e-mail and send it to me at HoJoNews@aol.com.  I'll do it for you!



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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

Thursday, October 13, 2011

Why Authors Need To Know How To Track

Do you know how to TRACK using your word processor? Tracking is a handy tool for editing.

It’s especially useful for letting more than one person at a time peruse your work and give you suggestions because each can use a different color font. What a time-saver just as you get really eager to get your book to your agent or into print!

The Frugal Editor (www.budurl.com/TheFrugalEditor) gives details on how to use this function with Word, but those who use other programs can get what they need with the little “help” button in their program—whatever that program happens to be.

And, yes. When you're published traditionall, this is probably a skill you'll need to learn, so why not now?


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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

Tuesday, October 11, 2011

Editing, Indexing, and Your Books

My new edition of The Frugal Book Promoter (www.budurl.com/FrugalBkPromo)  isn't only about promotion. That's gotta be because I consider just about everything we do with our books part of marketing, right down to the editing. And editing is part of formatting and publishing--and vice versa.  To put it more simply, writing is writing is writing. Publishing is about everything else including writing. 

Anyway, here is a tidbit from my Sharing with Writers newsletter that's obliquely related to, yep! Editing!

If you are publishing your book yourself or self-publishing books or booklets for promotion purposes (and you should be at least self-publishing for promotion!), save your indexing for the VERY last thing you do before you (as we used to say in the newspaper business) “put it to bed.” I’m frugal of time, too, and you can’t even imagine the time this will save you if you haven’t tried to do it some other way!

PS: If you'd like to receive the Sharing with Writers newsletter in your e-mail box, just let me know by sending an e-mail with SUBSCRIBE in the subject line to HoJoNews (at) AOL.com. 
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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

Sunday, October 9, 2011

Does Your Manuscript Have Roving Eyes?

All the beginning writers I edit make the "roving body parts" mistake with their first book. They include very active and impossibly magical feet, hands, and especially eyes in their work. Here are some original examples from a promising writer who had never been warned against this body parts thing! (-: You’ll have to put your mind in literal mode to see the humor in them.


“Tommy’s eyes rose from his drink and met hers from across the table.”

“His eyes never left ours.”

“His hazy eyes follow his fingers’ every note.”

“Everyone’s eyes, including the bands’, are glued to Tommy…”

“…her eyes falling on mine…”


“Eyes” are the body parts most authors have doing outlandish things, but it isn’t always eyes. Inspect your manuscript before send it to agents or publishers unless you want them to get a good laugh. And toss your manuscript in the round file before giving it a fair shake.


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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

Tuesday, September 27, 2011

PR Guru Joan Stewart Guest Blogs: Editing as Part of Marketing

Yep, great editing is part of marketing. I thought you'd love this from my PR pal, Joan Stewart, The Publicity Hound:

This Idiom Drives People Nuts
By Joan Stewart

Do you go bonkers like I do when you hear "At the end of the day..." from a talking head on TV?

That tired, worn out idiom that people think is so very hip is starting to pop up in writing, too.

Don't use "at the end of the day" when you're talking to the media, or they'll pounce on it and use it in a direct quote or a five-second sound bite.

Speakers, don't utter it from the platform.

Authors, you can do better than that.

Let me analyze your writing and show you how to improve it. I serve as the personal writing coach for people in my mentor program and review their press releases, bios, articles, blog posts, tweets, status updates and more.

Find out if you qualify for the program.


~Joan Stewart edits  "The Publicity Hound's Tips of the Week," an e-zine featuring tips, tricks and tools for generating free publicity and occasionally tips on old, worn-out phrases that you need to know about.  Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."


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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-: