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"'The Frugal Editor: Do-It-Yourself Editing Secrets for Authors' is a complete course of instruction under one cover." ~ Jim Cox Editor-in-Chief Midwest Book Review


Friday, January 9, 2026

When the Reader Doesn’t Know What the Write Knows

This is a guest post from ghostwriter Dawn Colclasure’s Substack presentations, with permission to reprint, of course! I found it especially helpful because it pinpoints why sometimes great writing advice isn’t understood or used correctly even by experiences authors. So, please read it hear and then subscribe to Dawn’s Substack series for a wide variety of articles that will help your own careers--in ways you might not have imagine! Find it at  https://dawncolclasure.substack.com/. I think you’ll also find a book or two of her to enjoy just by searching on her name at Amazon; she’s prolific and she writes in many genres. You’re likely to find your favorite among them.  


A Guest Post By Dawn Colclasure




MORE ABOUT THE BLOGGER and EDITOR 

Find the entire HowToDoItFrugally Series of books for writers at Amazon’s 
new-ish benefit for giving readers a look at a full series on a single page
and letting them order them all as e-books with a single click!


 Carolyn Howard-Johnson is the author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the award-winning third edition of "The Frugal Book Promoter" and "The Frugal Editor." Her "How to Get Great Book Reviews Frugally and Ethically” is also available  in its second edition. Learn more on her Amazon profile page, http://bit.ly/CarolynsAmznProfile. 

Carolyn’s  "Great Little Last Minute Editing Tips for Writers"and "The Great First Impression Book Proposal,” are perfect inexpensive gifts for writers who want to be traditionally published.

 Carolyn has three FRUGAL books for retailers, too, including one she encourages authors to read because it helps them convince retailers to host their workshops, presentations, and signings. It is the first in that series "A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques” and gives authors insight on what will convince retailers to include authors as part of their marketing campaign.

Carolyn also helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com absolutely free along with her associate Lois W. Stern, and blogs at all things editing--grammar, formatting and more right here at the "The Frugal, Smart, and Tuned-In Editor" (http://TheFrugalEditor.blogspot.com). (She plans to work on it harder this year including more guest posts like this one!). 

 Her SharingwithWriters.blogspot.com blog focuses on the writing life and book marketing and promotion. It is a Writers' Digest 101 Best blogs pick.

MORE ABOUT THE GUEST BLOGGER



Dawn Colclasure also writes a column for ReaderViews.com’s free e-magazine, “First Chapter Plus” edited by Suzanne Violante. An author of many colors, she writes fiction and nonfiction as well as poetry.  Use Amazon’s great search engine to find all of her work.  Or find her here:


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