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"'The Frugal Editor: Do-It-Yourself Editing Secrets for Authors' is a complete course of instruction under one cover." ~ Jim Cox Editor-in-Chief Midwest Book Review


Showing posts with label query letters. Show all posts
Showing posts with label query letters. Show all posts

Thursday, March 2, 2017

Ditch Tattletale Words in Your Marketing Materials, Résumé



People in all walks of life work mightily on perfecting their résumés and other career-building documents and then forget one vital step. An editor. Preferably an editor versed in all the elements of writing including grammar, punctuation, storytelling…wait! Storytelling?

Yes. And some other surprises like marketing—and a little knowledge about psychology won’t  hurt either.

The list is long but it can be shortened by thinking “experience.” A broad range of experience. So, no, your high school English teacher may not be your best choice. Nor, your mother who “did really well in English.”

There are a whole lot of tattletale words you shouldn’t use in your résumé or related documents like biographies, proposals, query letters, and media kits. All of these documents are designed to convince the reader of your ability to do the job—your expertise—and to nudge your career (or product) toward success.   

So what are those words? And how do they relate to storytelling?

Ambitious is one of the most frequently used tattletale words. It seems like a wasted word doesn’t it. A couple more that mean little because of overuse or are downright laughable are highly motivated or responsible. That you are writing this document is an indication that you are ambitious.

This is where that storytelling thing comes in. You tell a little story that subtly shows the responsible, ambitious, or highly motivated aspect of your work habits. Using the age-old writers’ motto, “show, don’t tell,”  will keep your reader from asking—often with a touch of irony—what makes you ambitious. King Midas was ambitious. Maybe your reader assumes your father got tired of seeing you playing video games and you got ambitious only when it looked as if the couch would no longer be a good place to park yourself.

So what is your story? Tell about the upward movement in your chosen career or even between careers—how one informs the other and gives you knowledge and a dimension that no other applicant is likely to have.

Hardworker and go-getter seem as useless in a résumé or query letter as ambitious. It’s like tooting your own horn. The person reading it might ask, “Who says?”

Overblown adjectives. Words like exciting and amazing—even when they describe results or projects—are anathema. They have the same problem as hardworking above. I call this the awesome syndrome. They are words that tempt a reader to scoff. Instead tell a story about the extra effort you put into a project and the difference it made. Or quote one of the rave reviews you received from one of your supervisors in a periodic assessment, recommendation, or endorsement.

Team player has been a cliché for decades.. Instead choose a group project you’ve worked on and tell about your contributions. Or just list some of the ways you might have helped another department or division. And, because human brains have been wired for stories since we sat around the fires we made in caves, make it into an anecdote if you can.

Think out-of-the-box is also a cliché-ridden no-no. It’s storytelling time again

Microsoft Word. I’m proud that I can produce an entire book using Word from its Contents to its Index to its Footnotes. I love that I don’t have to spend time learning another program. But there’s no point in telling people that I’m an expert at Word. Everyone is. Of course, I can use it prove another point like how well I have managed to adapt its features to new, advanced project and tell how much time I saved by doing that rather than learning a new program. I might mention how much more professional it looked even as I saved that time. And I might mention that my project got rave reviews.

Some frequently used words like synergy have become a way to insert some humor into a résumé and that has become as much of a cliché as the overuse of the word. Marco Buscaglia picked this word out of the hundred (if not thousands) of popular words I call business-ese. You can avoid them by reviewing your copy and purging anything that sounds officious including most words with more than three syllables.

Think in terms of relationships, colleagues in other departments, associates in competing companies, respected academicians, mentors beyond your teachers. Though a good story can take even that kind of mentorship out of the humdrum and into an Aha! Moment.

Before you send off your paper, go over it. Find all the weak verbs—is, be, do—and use your thesaurus to strengthen them and to make them more accurate.

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MORE ABOUT THE BLOGGER

Carolyn Howard-Johnson was an instructor for UCLA Extension's world-renown Writers' Program for nearly a decade and edits books of fiction and poetry. She  is the author of the HowToDoItFrugally series of books for writers including The Frugal Editor  and The Frugal Book Promoter. They are both USA Book News award-winners and both have won several other awards. Her How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career.is the newest book in her HowToDoItFrugally series of books for writers. Her The Great First Impression Book Proposal is a booklet that can save anyone writing a proposal time reading tomes because it can be read in 30 minutes flat.


Carolyn is the recipient of the California Legislature's Woman of the Year in Arts and Entertainment Award and was honored by Pasadena Weekly for her literary activism. She is also is a popular speaker and actor. Her website is www.HowToDoItFrugally.com.

Friday, June 27, 2014

Query Letter Booboos Straight from the Lips of Literary Agents

It's been a while since I popped in. I am reformatting the second edition of the  The Frugal Editor from e-book formatting to paper and ran across this paragraph. I really like it and thought you would, too.  The topic here is the editing of your query letters, but most of the information could apply to any writing you do.


Stay away from words based in Latin with lots of syllables. It isn’t only the long ones that can make you sound as if you have no personality, never took a writing class, or are not a publishing professional. So your book is titled, not entitled. You live somewhere, you don’t reside. You buy a book when you’re talking to your neighbor. Why suddenly flaunt the word purchase? In a TV interview, Meg Ryan was asked what word she loved. She screwed up her face as only she knows how and turned the question around. She said she hated the word enjoy. “What’s wrong with liked or loved?” she said. Who would have guessed? This anecdote shows that we can’t avoid everything that makes every editor (or actor) peevish, but we can try.


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  Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

Friday, April 26, 2013

Selling Books: Blurbs Prove the Power of Words...


...but only if they're great blurbs!

My best results for blurbs for all genres--poetry to how-to nonfiction books--has been from what some call fan letters but I just call communication with my readers. People seem to be more effusive when they are writing e-mail or letters they have no idea might be reprinted. The idea of words being published seems to make people's prose stiff and less readable or memorable!

I copy and paste the part I'd like to use as a blurb back to them and ask permission. Then I ask how they'd prefer to be credited.  The last part of that question is important because it lets them know that providing the quote can help their exposure to the public, too. (-:

The downside to this method is that one doesn't get fan mail until after one is published, so it must be supplemented with the tried-and-true method of asking folks upfront to collect enough blurbs needed for the book's cover, and for the pre-publish media kit.


OK. If this seems familiar to you, I admit I cribbed the idea from my own Frugal Book Promoter (http://budurl.com/FrugalBkPromo). But the question came up in a communication from Independent Book Publishers Association so I thought I'd share my take on it. And if you need help with getting blurbs pre-publiciation, you'll want to read the chapter on query letters in The Frugal Editor and turn to the appendix for examples of different kinds of query letters. (http://budurl.com/TheFrugalEditor).

 
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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

Thursday, February 17, 2011

So, Can You Publish a Professional Book without an Editor

My SharingwithWriters newsletter often includes a segment called Q&A a la Ann Landers. Because this question recently posed to me has to do with editing, I thought I'd reprint it here. There is always at least one editing tip in that letter and tons for writers in general. If you would like to subscribe send an e-mail to HoJoNews (at) AOL (dot) com with SUBSCRIBE in the subject line.  Here is the Q&A from a Facebook friend:



QUESTION:

Hello Carolyn, how are you?...I'm doing GREAT on this end. I still Love your book The Frugal Book Promoter. I haven't gotten The Frugal Editor yet, which leads me to my question. In your professional opinion, do you believe that a person can SUCCESSFULLY publish a book without getting a professional editor? Let me know your thoughts. Thanks for your time and assistance.
~ Billie Miller



ANSWER:

You can do a darn good job of publishing a book on your own without an editor if you're willing to tackle that huge learning curve required to learn about real editing, not just grammar and structure and style choices and on and on. And you’re willing to take the pains to utilize lots of fellow writers and friends as readers.

But your finished book will still not be as polished as you probably hope for. Great editors, formatters, indexers, etc. take years to learn their craft and they just keep learning. So, if you want a book that is professional and credible with folks in the publishing industry, it's best to have one. The Frugal Editor (www.budurl.com/TheFrugalEditor ) tells you how to hire a good one. And it will help you know when you have a good one. And it will help you partner with a good one. I encourage you to try to find a good one.  But mostly it helps you do better everyday editing you need when an editor isn't available. Things like blog posts, query letters, book proposals--the stuff that can make or break you writing career.

There are no bargains out there when it comes to great editing. I have reedited books for authors in the past and know the challenges in finding an editor who does more than search for typos and grammar errors. Hope this helps.

CHJ


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Carolyn Howard-Johnson edits, consults. and speaks on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (How To Do It Frugally series of book for writers). Learn more about her other authors' aids at www.howtodoitfrugally.com/writers_books.htm , where writers will find lists and other helps including Great Little Last-Minute Editing Tips on the Resources for Writers page. She blogs on all things publishing (not just editing!) at her Sharing with Writers blog. She tweets writers' resources at www.twitter.com/frugalbookpromo . Please tweet this post to your followers. We all need a little help with editing. (-:

Thursday, May 8, 2008

Writing Picture-Perfect Query Letters

So, last week we talked about "Five Editing Myths Waiting To Trip Up Your Campaign to Market Your Work." This week it's "Five Things to Avoid for a Pristine Query Letter." I posted last week's editing tip on this blog, too.

BTW, did I tell you all that The Frugal Editor won its second award. It is top publishing book for Reader Views Literary Award in addition to USA Book News' Best Book in the writing category. This article includes just a few of the things I gleaned from the chapters on editing query letters. Many of the ones in the book and this article I got from my interviews of many of our top agents . I was really pleased how many agents were willing to help me help you. (-:


Five Things to Avoid for a Pristine Query Letter

We are selling our work when we approach any gatekeeper, an editor, an agent, a contest judge. Here are five little things to avoid so you'll look like the professional you are.

Don't tell the gatekeeper you always wanted to write. You can think of something more pertinent to your cause (and something more original!) than that.

Don't use the verb "quote" when you want the noun "quotation." Some stylebooks will tell you that it's OK, but agents can be a picky lot. Use zero-tolerance grammar rules for your queries.

Don't pitch more than one book at time. You want to give that one your best shot.

Don't call your novel a "fictional novel." By definition, a novel is fiction.

Don't overdo exclamation marks, question marks, the use of sentence fragments. (Yes, fragments are acceptable when they're used for a good reason but limit them, please.)

Here's one last suggestion for fiction writers 'cause they're so often neglected when it comes to marketing. Avoid using italics for internal thought. Yes, it's being done more and more but it is often a crutch that fiction writers use to avoid writing great transitions and point-of-view; the best agents will recognize it as such.

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Carolyn Howard-Johnson, author THIS IS THE PLACE; HARKENING: A COLLECTION OF STORIES REMEMBERED; TRACINGS, a chapbook of poetry; and two how to books, THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T; and THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS.
Her other blogs include TheNewBookReview.blogspot.com and AuthorsCoalition.blogspot.com, a blog that helps writers and publishers turn a ho-hum book fair booth into a sizzler.


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Carolyn Howard-Johnson edits and consults on issues of publishing. Find her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success on Amazon. Learn more about her other authors' aids at www.howtodoitfrugally.com.

Friday, November 9, 2007

Welcome to The Frugal, Smart and Tuned-In Editor


You are at the home of The Frugal Editor. This blog is intended to be a place where writers of all kinds can ask questions about how they can improve their writing. That includes the writing of business letters, query letters, poetry, book manscripts, book proposals...yikes! Everything!

Many times we'll use a Question and Answer format a la Ann Landers. You ask. I'll answer. Or I'll find someone else to answer. How's that? And be sure to include how you'd like to be credited (or not!). Yes, I'm also the Frugal Book Promoter and including your name, title, URL and maybe even a short blurb about your book certainly can't hurt your promotion campaign. (-: Just send your question to HoJoNews@aol.com. Be sure to put "THE FRUGAL EDITOR BLOG" in the subject line.

Best,
Carolyn Howard-Johnson
Award-winning author of the How To Do It Frugally series of books for writers
www.howtodoitfrugally.com